Our logbook

At HalloGeschenk.de , service, user-friendliness, and trust are our top priorities. That's why we continuously develop our online shop and invest in ongoing technical optimizations, new features, and meaningful innovations. Our goal is to offer you a secure, fast, and enjoyable shopping experience – from product search and personalization to checkout.

In this log, we provide you with transparent insights into our technical developments and improvements. Here you can always see which changes we have implemented and how they make your shopping experience at HalloGeschenk.de even more convenient and easier.

Developments & Milestones (new → old)

Details (important changes highlighted )

New bundles (savings offers starting from 2 items) have been introduced on the product pages. These will be displayed under "Add to cart" when available.
Improvements to mobile usage and touch operation
Improving personalization on mobile devices
- "Zoom" icon introduced - improved mobile personalization now also with direct live preview
- The " Zoom" icon in the top right corner doesn't open immediately so you can see the product images - to personalize, please press Zoom (only applies to smartphones)
Shopping cart and checkout optimization
Introduction and stabilization of a new wish list with individual wish lists
Automatic notifications about wish lists
Introduction of a new loyalty points program “Point Collector”
including new homepage
Points will also be awarded for previous orders placed since the shop launched in November 2023.
Enhanced rewards such as free shipping for sharing on Facebook
Restructuring of navigation and menu
Homepage redesign
Personalized clothing items completely redesigned:

First the design (motif) - then your desired item.

Each design leads to an overview page – here you select your desired item, e.g., a T-shirt, then the size and color. Finally, you choose your desired design, personalize it to your liking, and add it to your shopping cart.

The big advantage: If you want another mug now, you don't have to do everything again. You simply select the mug in your desired color and add it to your shopping cart.
- An overview of all customizable items of this design - so you can immediately see which ones are available.
- No more double personalization required
- Depending on the promotion, an automatic bundle discount may apply for orders of 2 or more items.
- Currently being expanded - soon even more designs and more items per design (motif) will be available.
Improved loading times and Google search results
Implementation of evaluation functions
Introduction and expansion of subpages
Continuous expansion of the product range and new designs
Building a stable, scalable shop structure
Development of own designs and content
Legal, technical and organizational preparation
Published by HalloGeschenk.de on November 30, 2023

🗓️ Ongoing – continuous development with a view to the future

HalloGeschenk.de is continuously being developed. This includes regular technical refinements in the background, ensuring stable operation, and ongoing optimizations in performance, presentation, and user-friendliness.
A particular focus is placed on user-oriented improvements based on real-world usage and feedback. At the same time, technical preparations are being made for future comfort and service features.

🗓️ 2025 – Comfort, Customer Loyalty & Fine-Tuning

In 2025, the focus was on expanding user-friendliness features and strengthening customer loyalty. A new wish list was introduced, enabling the quick saving of products and allowing for personalized wish lists. In addition, automatic notifications provide greater clarity and planning certainty.

The loyalty program "Point Collector" has been relaunched and completely redesigned. Customers receive points for purchases, reviews, and participation in promotions – even retroactively for orders placed since the program's inception. New rewards and a dedicated rewards page ensure greater transparency and added value.

In addition, the shopping cart and checkout process were further optimized, performance was improved, especially on mobile devices, and privacy and cookie settings were updated. The personalization tool was also technically enhanced, including an improved mobile live preview with zoom functionality.

Our personalized items have undergone a complete redesign and a major update. They are now more transparent, clearer, and more affordable, while maintaining the same quality and always in the same format.

🗓️ 2024 – User Experience & Comfort

In 2024, the focus was on improving the shopping experience. Product presentations were made clearer, images were optimized, and the mobile view was further improved. Initial convenience features in the shopping cart and checkout process reduced unnecessary steps and made completing a purchase more intuitive.

Furthermore, the navigation and menu were restructured, the homepage redesigned, loading times improved, and the internal search optimized. Wish lists, loyalty points, and rating tools were technically implemented and further developed. Personalization options and the direct live preview were also expanded.

🗓️ 2023 – Foundation & Stability

HalloGeschenk.de was founded with the aim of making gifts easily, reliably, and transparently accessible online. From the very beginning, service, clear processes, and user-friendliness were the focus. The shop was intentionally designed as a dynamic project.

The basic concept, including the first logo, was developed in September 2023. At the same time, Shopify was learned and developed as a shop system, suppliers were researched, quality checks were carried out, and collaborations with printers, manufacturers, and wholesalers were established.

In October, the development of custom designs for the personalization tool, the implementation of initial products, and the creation of graphic content followed. The technical foundation was designed for performance, reliability, and scalability.

In November 2023, the legal, organizational, and content-related preparations were completed. Texts, product descriptions, and processes were finalized.

HalloGeschenk.de was officially launched on November 30, 2023.